AI Didn’t Change Software — Incentives Did

The dominant narrative claims that the introduction of large language models fundamentally altered the trajectory of software engineering. While the capabilities are undeniably novel, the structural shift in the industry was driven less by the algorithms themselves and more by a massive reallocation of capital incentives.

The Pivot of Capital

When the zero-interest-rate environment ended, the industry required a new vehicle for hyper-growth to justify venture valuations. Generative AI provided the perfect narrative vehicle. The immediate consequence was that capital flowed disproportionately to teams integrating API calls to proprietary models, regardless of whether the product architecture warranted it.

This led to the shoehorning of probabilistic, high-latency models into systems that previously relied on cheap, deterministic logic. The software didn't evolve; it was contorted to meet the demands of the funding cycle.

The Commoditization of Features

As every SaaS product added a "copilot" interface, the base expectation of software shifted. However, because these features are largely wrappers around the same foundational models, they offer zero infrastructure moat.

"When every application relies on the same underlying intelligence layer, differentiation must shift back to deterministic execution and user experience."

The Long-Term Cost

The incentive structure currently rewards rapid prototyping over stable architecture. We are witnessing the accumulation of an entirely new class of technical debt—systems built entirely around the unpredictable API endpoints of a third party, which we explore in the Lab. When the hype subsides, the engineering challenge will be untangling these models from core transactional paths.